Equal parts fresh art/fashion apparel and smouldering art incubator, Gold Coast label, The Undercurrent, are committed to showcasing the rich hidden culture and talents of ‘the Goldie’ and its proudly local creatives, designers and artists.

Via an initial release of men’s and women’s tees that spotlight, celebrate and showcase the diversity of the Goldie’s coastal vibe, its unique areas and the artists living in them, The Undercurrent are on a collaborative mission to globally broadcast the key colours, characters and codes of the homegrown subcultures flowing so strongly underneath that thin mainstream tourist veneer.

Pledge your allegiance!